How would it look if jollygoodfellow did a tourist motif for Malmö, we asked ourselves about a year ago.
So we started to sketch down some different ideas where Turning Torso – the twisted tower nowadays a given symbol for the city and also the tallest building in Sweden – was the main subject.
When we took out the sketches again we liked the idea to let the Danish icon “The Little Mermaid ” also play a role.We added a slight blush as a subtle indication that she has seen the impressive building on the other side of the water.
The title Malmø (with a Danish ø) has become a wave in the sea.
The black color is screen printed and the red color is stamped on a heavy swedish paper (Munken Lynx 240 gr).
Hope you enjoy it! You can order it here in our shop.
