Long Play (or logg play) is based on a photo of a log, reminding of a classic LP record (Long Play). The growth rings have become tracks. We love the opportunity of listening to music digitally and get access to music that we did not know existed. But it’s still something special with the act of grabbing a sleeve, picking up the vinyl record and playing it. The limitations of the format is also nice in these times of limitless access to all kind of entertainment.